Angry Birds is celebrating its 10th anniversary on 11 December, which also happens to be UNICEF’s birthday!
Happy
birthday
As part of the anniversary campaign titled “Bring the Anger”, Rovio is encouraging players to pop as many pigs as they can throughout November in the mobile game Angry Birds 2. This in-game event will culminate in a $100k donation from Rovio to UNICEF’s Education in Emergencies fund, which supports education for children in conflict zones and other emergencies across the globe. Players do not need to donate any money in game to participate.
Adding
to the partnership
Rovio Entertainment and UNICEF Finland announced their wider partnership back in May 2019. The partnership is centred around supporting UNICEF’s education work around the globe with a special focus on addressing equal opportunities for girls and supporting girls’ technical, digital and life skills education.
We're really excited to be expanding our relationship with UNICEF Finland with our in-game event in Angry Birds 2 as part of our 10th Anniversary celebrations. For the past decade we've championed using anger for good for many great causes, and this collaboration really highlights the amazing platform we have to spread that message to our fans and let them show their support.
10 billion pigs popped in Angry Birds 2 will be a breeze for our players!– Stephen Porter - Brand Director, Angry Birds
The company is supporting UNICEF’s program in Senegal, which aims to give a second chance to the most vulnerable adolescent girls in and out of school, allowing them to master the basics of digital skills including coding as well as app and web development, while learning about innovation and social entrepreneurship.
Education is a lifeline
for children in crises
Wars, epidemics and natural disasters spare no children. More countries are gripped by conflict today than at any time in the past thirty years. Many of these crises span entire childhoods.
For children in emergencies, education is about more than the right to learn.
Schools protect children from the physical dangers around them – including abuse, exploitation and recruitment into armed groups. They provide children with lifesaving food, water, health care and hygiene supplies. And they offer psychosocial support, giving children stability and structure to help them cope with the trauma they experience every day.
Parents and children affected by crisis consistently cite education as a top priority. When children are educated, entire communities benefit.
In 2018, UNICEF and partners helped 6.9 million children gain access to education in emergencies.
Bravely crossing active conflict lines, over 10,0000 children made difficult journeys to sit for national exams in Syria. 16-year-old Maya who dreams of being a journalist is one of them. Some of those students coming from areas severely affected by the conflict spend the two-week exam period at a UNICEF-supported school-turned shelter.